Cebu Pacific Air permanently cuts domestic airfares
Cebu Pacific (CEB) announced it is reducing its domestic fares permanently by as much as 32% to encourage more people to fly amid rising fuel prices.
Candice Iyog, CEB Vice President for Marketing and Product, said the new lower all-inclusive fares will take effect on 12-Jun-08. This includes the fuel and insurance surcharge, aviation security fee and 12% VAT.
The ‘all-in’ pricing format is introduced with a seat sale across CEB’s domestic network. The promotional offer will run from 12-Jun-08 to 17-Jun-08 and is valid for travel on 01-Jul-08 to 15-Oct-08. There are more than half a million seats allocated for this promotion.
‘All-in’ fares for short sectors such as Manila-Legaspi are at P699 one-way while a one-way Manila-Cebu flight would cost P999 and a Manila-Davao sector would cost only P1,499 during the seat sale. At seat sale levels, these reduction represent savings of up to 56% over today’s rate.
After the seat sale, the one-way Manila-Davao would cost P2,499 ‘all-in’ while a one-way Manila-Cebu is sold at P1,499. On the other hand, out of pocket cost for one-way Manila-Legaspi is P999 one-way.
Iyog added that they are doing this to respond to the public’s desire for a more transparent and simple communication of fares.
CEB has a fleet of ten A319s, eight A320s, and two ATR 72-500 aircraft. The airline operates to 16 international destinations with the addition of Kota Kinabalu next month. It will also add Tuguegarao and Naga,in its domestic network this June and San Jose (Mindoro) in July.
